If you're running digital ad campaigns, social media marketing or simply have a website, chances are that your message will go much further with a few simple videos. Video production has the power to feed a message to your audience, convert strangers into acquaintances or advocates and create a personal touchpoint before you've ever met your prospect. Our London video production has developed from years of experience producinwidthg corporate photography combined with over a decade of digital ads management. Understanding the needs of marketers helps us create simple videos focus on delivering the message and raising brand awareness.
Video costs and qualities can vary greatly but what many video production companies in London fail to grasp is that simple yet effective videos don't rely on cutting edge 6K cameras.
In fact, in today's fast-paced content marketing landscape it's probably better to produce videos on a regular basis rather than rely on the power of one super expensive piece of content. It often gets forgotten quite quickly. In fact, a lot of videos meet will meet your prospects while they're browsing their social channels and you often don't want to look overproduced. You need to blend in with user-generated content without compromising your key message.
With video, you have the ability to talk directly to your audience, put a face to your organisation show the inner works of your business.
A picture is worth a thousand words, but a video is worth 25 frames a second, that's a lot of words for a short video!
If you have a product, photos can do an amazing job in showing what it looks like. A video of your product in use is the closest you can get to letting your prospects hold your product and test it for themselves.
If you sell online and customers can't walk into your store, a good product video will help you bridge the gap, alleviate their fears and entice action.
We hope this post has helped shed some light on the power of video for business. If you're considering video for your business why not give us a call to talk about your different options.
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